The BMW Gathering shares its vision representing things to come digital experience inside and outside the vehicle at the Customer Electronics Show (CES) 2023 in Las Vegas. BMW I Vision Dee is a futuristic mid-size vehicle with a new, pared-down design language.
The name “Dee” represents Digital Emotional Experience – precisely its aim: to make a much more grounded connection between individuals and their cars going ahead. Future digital functions will go a long way past the degree of voice control and driver assistance frameworks we are familiar with today.
The BMW Head-Up-Display reaches out across the entire width of the windscreen, providing a glimpse of the following vehicle generation. From 2025 onwards, this innovation will be available in the models of the NEUE KLASSE.
The BMW Gathering has additionally refined its utilization of a variety of change innovations. Having unveiled the BMW iX Stream Featuring E Ink, with the ability to change from dark to white, at the last CES, BMW I Vision Dee can now organize its exterior in up to 32 varieties.
With its intelligent, practically human capabilities, BMW I Vision Dee accompanies drivers through genuine situations on the streets and in their digital environment.
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BMW Mixed Reality Slider
The BMW Mixed Reality Slider, in combination with the high-level Head-up Display, is the digital highlight and focal operating control of the BMW I Vision Dee. With timid tech sensors on the instrument board, drivers can decide how much digital substance they need to see on the high-level Head-Up Display.
The five-step selection goes from simple to driving-related information, to the items in the communications situation, to expanded reality projection, right up to the section into virtual universes. On equal, dimmable windows can likewise step by step become a dull reality.
Mixed reality can be experienced in BMW I Vision Dee in an immersive way that draws in different faculties without requiring additional devices, creating another dimension of driving joy for the client.
Advanced BMW Head-Up-Display
The BMW Gathering is referred to in the automotive area as a trailblazer for the Head-Up-Display and has systematically refined this innovation throughout recent many years. In BMW I Vision Dee, projection across the width of the windscreen permits information to be displayed on the biggest possible surface – which just becomes recognizable as a display once activated. In this manner, the BMW Gathering shows the huge potential of projection innovation.
BMW I Vision Dee visualizes how a high-level Head-Up-Display could be utilized for the display and operating idea. The standard-production version of the BMW Head-up-Display extending across the entire width of the windscreen will be utilized in the models of the NEUE KLASSE from 2025 onwards.
Welcome Scenario with Voice and Phygital Icons
The digital experience begins outside the vehicle, with a personalized welcome scenario combining graphical components and light and audio cues. Normal language is the simplest, most intuitive type of interaction, enabling ideal understanding among people and their vehicles.
The headlights and the shut BMW kidney grille likewise structure a typical phygital (fusion of physical and digital) icon on a uniform surface, allowing the vehicle to create different facial expressions. This implies BMW I Vision Dee can converse with individuals and visually express temperaments like happiness, astonishment, or endorsement. BMW I Vision Dee can likewise extend an image of the driver’s symbol onto the side window to additionally personalize the welcome scenario.
World Premiere for Full-Colour E Ink Technology
Following the stupendous presentation of the BMW iX Stream Featuring E Ink at CES 2022, the BMW Gathering is currently unveiling a full-variety version of the E Ink innovation in BMW I Vision Dee that will be utilized as the external skin of the vehicle interestingly worldwide.
BMW I Vision Dee, as opposed to simply alternating among high contrast, presently features a multi-shaded, completely variable, and individually configurable exterior. An ePaper film from the BMW Gathering’s cooperation accomplice, E Ink, is applied to the body to make this magical display of variety. Up to 32 varieties can be displayed.
The body surface of the BMW I Vision Dee is divided into 240 E Ink portions, every one of which is controlled individually. This permits a practically infinite variety of examples to be created and varied within seconds. The laser cutting cycle was utilized to trim the films, and the electronic control design was created in partnership with E Ink.
The adaptation of this innovation for bent surfaces and the programming of the animations was created by BMW Gathering’s in-house engineers – enabling a type of customization unique all through the automotive area worldwide.
Reductive Design – Inside and Out
The design of BMW I Vision Dee has been deliberately pared down to zero in attention on the digital experience and the DNA of the BMW brand. The exterior is defined by the classic three-box vehicle design that frames the center of the BMW brand.
Traditional design components, like the BMW kidney grille, twin circular headlights, and the Hofmeister kink, are reimagined, with phygital icons replacing simple viewpoints. This gives BMW I Vision Dee its digital however human person.
Inside, digitalization remains inseparable with the reductive utilization of materials, operating controls, and displays to guarantee nothing distracts from the digital experience and the new feeling of improved driving joy.
With its focal vertical talked, the unconventional design of the steering wheel makes touchpoints that show signs of life when drawn nearer or contacted and can be worked by moving the thumb. These physical touchpoints control the selection of the substance projected onto the windscreen and, along with the Head-Up Display, subsequently support the principle of “hands on the wheel, eyes out and about”.
Another Milestone on the Road to the NEUE KLASSE
The fate of the BMW Gathering is electric, circular, and digital. BMW I Vision Dee addresses the digital part of this trio and will be one more milestone headed straight toward the following vehicle generation, the NEUE KLASSE. The BMW Gathering will provide further insights and glimpses of the revolutionary vehicle idea of the NEUE KLASSE all through 2023.
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